About me
My background is in engineering and math, and I loved the math. But I was always just as drawn to people: how they behave, decide, and interact. After a coaching course, that pull only grew, so I went looking for a field where I could keep both sides: the analytical and the human.
These days, what pulls me in is the space between people and data: human behavior, decision-making, and how we interact with AI, with a real soft spot for marketing and management. I’m also high-energy and naturally curious, the kind of person who loves good food, new perspectives, and a good conversation with just about anyone.
Education
MSc, Business Analytics
BSc, Industrial Engineering
Diploma, Mathematics & Physics
Experience
Teaching Assistant, Macroeconomics
Teaching Assistant, Entrepreneurship & Business Planning
Mathematics Tutor
Personal Coach
Internship: evaluating operational data to improve planning and decision-making
Educational Support
Customer Support Services
Projects
A selection of my academic work, each with its goal, the tools I used, and what I took away.
A marketing analytics course with Prof. Marcel Paulssen (GSEM), built around four applied case studies.
- Case studies
- Case Study 1: Experience curve (Heliotronics). Heliotronics, a solar-panel maker, needed to estimate future production costs before bidding on a Swiss installation project. I modeled its experience curve (Y = A·Xb) using a log-log transformation and linear regression, interpreted the learning rate, forecast unit cost, and added confidence intervals to recommend a bid price. The fit was strong (R² ≈ 0.95) with a ~10% learning rate, giving a forecast cost of about $697 per panel (95% CI roughly $606 to $802).
- Case Study 2: Smartphone quality perceptions (factor analysis). Using survey data from 979 customers across 33 quality items, I ran exploratory factor analysis (KMO, Bartlett’s test, scree plot, parallel analysis, Promax rotation) to find the latent dimensions of perceived quality. I retained an 8-factor solution (30 items, ~74% of shared variance, all Cronbach’s α > 0.85). Ease of Use and Performance were the strongest drivers of willingness to pay and repurchase, and repurchase drivers differed by brand (Apple: serviceability, Samsung: durability, LG: material quality).
- Case Study 3: Brand equity (SEM, Galeries Lafayette). Facing declining sales, the brand needed to know which perceptions drive loyalty. I combined exploratory and confirmatory factor analysis with structural equation modeling and path and mediation analysis on Likert survey data, linking brand-image perceptions to satisfaction, affective commitment, repurchase intention, and co-creation intention, then turned it into a decision-support framework for brand-equity management.
- Case Study 4: Xiaomi launch strategy (conjoint). Using conjoint analysis with First-Choice and Logit market simulations, I measured customer preferences, price sensitivity, and feature trade-offs across phone configurations. Stereo sound was the strongest single upgrade, and I separated the configurations that maximize revenue from those that maximize profit.
- ToolsRtidyverseggplot2psychlavaansemPlotGPArotationConjoint analysis
- What I learned
- Matching the right method (experience curves, factor analysis, SEM, conjoint) to each business question.
- Turning statistical output into clear, defensible recommendations a manager can act on.
Three applied consulting cases, each ending in a practical recommendation.
- Case studies
- Case Study 1: Website engagement. Analyzed 50,000 sessions to surface visitor segments, early drop-off, and likely bot traffic, with recommendations to improve retention.
- Case Study 2: Pain-relief medication. Dose-response modeling and ED50 analysis of a morphine and marijuana combination to assess possible dose reductions.
- Case Study 3: Credit risk. Compared GLM, sparse GLM, and Random Forest to find key risk drivers and build an interpretable approval rule.
- ToolsGLMRandom ForestDose-response modelingSegmentation
- What I learned
- Working a vague business question into a concrete analysis and recommendation.
- Balancing predictive power with interpretability when the decision matters.
A scenario-based LP model setting weekly production of croissants and sandwiches across three Geneva outlets.
- GoalBalance expected profit, food waste, and shortages under low, base, and high demand, within outlet capacity and service-level limits.
- ToolsLinear programmingOptimizationScenario analysis
- What I learned
- Modeling real operational decisions under uncertainty.
- Running sensitivity analyses (oven-capacity loss, demand shifts between locations) to stress-test the plan.
Designed a data architecture for a supermarket information system covering procurement, inventory, and sales.
- GoalSupport operational and analytical decision-making with a clean, well-modeled data foundation.
- ToolsDFDSequence diagramsERDData engineering
- What I learned
- Mapping business processes into DFDs, sequence diagrams, and an ERD.
- Defining KPIs for supplier reliability, store efficiency, and customer lifetime value (CLV).
Forecasting Bern’s temperature from meteorological data across 10 Swiss weather stations (Prof. Sebastian Engelke, GSEM).
- GoalCompare models of different complexity across three forecast horizons and pick the best.
- ToolsPythonXGBoostRandom ForestGradient BoostingNeural networkBest model: XGBoost across all horizons (Kaggle MAE ≈ 1.77 °C).
- What I learned
- Feature engineering and careful preprocessing on messy weather data.
- Non-linear models capture this problem best, and how to compare them fairly across horizons.
- GoalPredict heart-attack risk with classification models, and uncover natural groups through clustering.
- ToolsPythonDecision TreeKNNSVMK-meansDBSCAN
- What I learned
- Comparing several classification models on the same task.
- Using clustering to reveal structure in unlabeled data.
I forecast demand for SP5-grade steel bloom and billet ingots (150×150 mm) traded on the commodity exchange, comparing models at two levels: the aggregated market and individual producers.
- GoalFind which forecasting models give the most reliable demand predictions from historical transaction and supply data.
- ToolsPythonRegressionLassoRandom ForestXGBoostARIMAXEvaluated with RMSE, MAE, MSE, R², MAPE, and MASE.
- What I learned
- Turning a messy, confidential real-world dataset into a clean forecasting problem.
- Tree-based models performed better on aggregated market data, while classical statistical models were more reliable for individual firms with limited history.
A three-part project: I modeled the process in Visual Paradigm, built the database and relationships in SQL with a full dataset and queries, then created Power BI dashboards with DAX.
- GoalTurn raw operational data into clear, visual answers to real business questions.
- ToolsVisual ParadigmSQLPower BIDAX
- What I learned
- Building the full path from process model to database to BI dashboard.
- Writing SQL to answer questions like the year’s best-selling product or the top shipper to branches.
Over three phases, my team built a full hiring-and-evaluation framework for a Business Analyst role.
- GoalDefine how to recruit, evaluate, and onboard for a role from end to end.
- ToolsJob analysisInterviewingKPI designOnboarding
- What I learned
- Translating a role into measurable KPIs.
- The full cycle from job design to onboarding, across a four-person team.
My team shaped the idea and, over three phases, wrote the business plan, business case, and feasibility study, then pitched it.
- GoalTest whether the idea could stand up as a real business.
- ToolsBusiness planFeasibility studyMarket analysisPricing
- What I learned
- Taking an idea from concept to feasibility.
- Market and competitor analysis, cost-opportunity thinking, and pricing.
With a partner, we picked a listed stock, researched the company, wrote a report, then applied the course’s valuation calculations to it.
- GoalProduce a grounded valuation and assessment of a real listed company.
- ToolsFinancial analysisValuation
- What I learned
- Reading a company’s financials and value chain.
- Applying valuation methods to a real stock.
- GoalFind where the model could run more efficiently.
- ToolsStatistical quality control
- What I learned
- Using SQC techniques to spot inefficiencies in a process.
- GoalPlan the center’s operations grounded in a real needs assessment.
- ToolsSystems analysisNeeds assessment
- What I learned
- Running a needs assessment and turning it into an operational plan.